You see it, don't you? The bland. The boring. The soulless machine churning out content for the masses. Brands that think they can slap skulls and a few edgy slogans on a label, hiding their soft brand behind a thin veil of dangerous aesthetic.

But you see through it, just as we did. Behind all that edge? Just another ad for suburbanites between school drop-offs and Starbucks runs.

The internet is crawling with companies that want to sell you a personality. A drop of drama in a sea of mediocrity. But not you, and not us

We're not here to fit in—we're here to fuel the ones who never have.

We've always wanted to build something real—something that lives and breathes, something with a soul. Today, micro-brands (☠️ like us!) can go toe-to-toe with those boring companies serving the masses. We can make cooler shit and serve a smaller niche. We can be bold, risk failure, and learn from the people who actually give a damn about what we're doing. The world doesn't need another soulless brand. It needs something real. Something raw. So let's build it.

We can be beautifully strange.

While we prefer to surround ourselves with the creepy, the dark and the sinister, that doesn't mean we can't do some good. How we want to give back is simple; help dogs. Specifically, fund and support dogs and rescues in need. We'll be open about every step of that process. As the business grows, so will the impact. This isn't some side project. It's one of the reason we're here.

Help us shape this freakshow—what we create, what we give back, what dark, beautiful elixir we serve.

We'll always have a few goals in progress, and we'll share every step with you. When decisions need to be made, we'll ask. When milestones are hit, you'll see them happen in real time.

If you're in, join our mailing list. Once a month, we'll send updates on milestones, let you help shape what we build, and never—ever—send you bullshit.

This is just the start. The branding, the packaging, the product—it will evolve. But who we are? That never changes.

No pretense. No fake edge. No mass-market bullshit.

Beyond the mundane, something brews. A coffee for ghosts, ghouls, and goblins. A potion for the restless. A ritual for the strange. A coffee that doesn't just exist—it beckons.

The experience isn't for everyone… but you aren't like everyone. We welcome the outliers, the curious, the beautifully strange.

If that sounds like you, step right up!